We’ve create for some of our clients a WordPress Plugin, called “Newsletter Coupon”. Really useful.
It’s purpose is to generate more sales, also while increasing the number of newsletter subscriptions. Win-Win-Win
How does it work:
- the user subscribe to newsletter
- in the success email he receives the coupon code for an existing shop product. For example, a lip balm. The site admin will send that product with the next order of minimum X value, in maximum X days.
- the user has a specific number of days to collect that product (or the discount).
- If days are passing and the code is not used, there will be some kind reminders to the user, telling the user that he still has X days and X hours and X minutes to use it.
- the admin sees the statistics, can generate new automated or manual reminders.
Why does it work?
Because FOMO. People already got the prize, but they need to act, to make another small step to NOT lose it. FOMO.
We, humans, tend to act more when we have in our head the feeling of ownership. We act more often if we’ll lose 5 euros than if we’ll win 5 euros. Basic psychology.
If you want this plugin, let us know here.
Here are some screenshots.
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Constantin Ferseta helps companies worldwide to have more effective online marketing, more clients, more loyalty. He is the Kuantero GM.
In his free time, since 2007 operates StartEvo Association (www.startevo.com), helping children from Romania, Moldova, USA and other countries to read more, learn more and do more good deeds.
He created Kidibot Educational Platform (www.kidibot.ro, www.kidibot.md, www.kidibot.com, etc), providing support to hundreds of thousands of children.