10 secrets I personally use in our websites with a lot of success

Hello, dear entrepreneurs, users of WordPress.

Here are 10 secrets I personally use in our websites with a lot of success (we created over 1000 websites so far in the past 25 years).

I hope that will help you also.

Let’s start.

==1. Install a plugin for auto-summary==

I love this because it increases your usability of long content pages + improve the SEO. Basically, you’ll have more organic traffic, more happier and staying longer time.

==2. Use a plugin to rate your post and generate rich structured markup language==

One of my favorites.

First, because it increase a lot the visibility of your pages in Google search results. Those 5 yellow stars really help you stand up.

Second, because it increase users engagement. Realistically, most people hate engage through comments. But, with one click, they can share if they like your content or not. Extra bonus: social proof.

==3. Create automatically inner links==

This is awesome. You really need inner links. You can make them manually (but it takes ages and the more pages you have, the more complicated it becomes). Or you can use a plugin that automatically creates inner links.

For example, you can set the “keyword” to link towards a specific URL. So, each time you get that keyword, you get another link. And your URL, optimized for “Keyword” keeps increasing.

==4. Deactivate emoji==

Unless your website is a social website, you don’t need this emoji. It’s an extra JavaScript that just increase the load time with no extra value. Go to Settings, Discussions. Just uncheck “avatar” box.

==5. Deactivate wp-login.php and wp-admin.==

Why invite hackers to crack your website? Just hide the login URL to something that only you, the admin, know. For example, site-url/crocod1le instead of site-url/wp-admin. It’s easy to do. Use “WPS Hide Login”

==6. Hide your wp version==

Also a very powerful security feature. Don’t broadcast to hackers that your WP is outdated, because they know the security risks for outdated versions.

==7. Set your plugins to auto-update.==

Unless your site is hyper-complex and you create some backups automatically, it great to auto-update. Otherwise, you will have an un-necessery security risk.

Do you know how hackers are working now-a-days? They just wait patiently for various themes and plugins to be advertised that a new version is available, solving some specific security bugs.

They know that most site owners will not upgrade their outdated software really fast. So, they just have to automatically run some spiders on the web, to identify sites that use those not-updated plugins or themes.

Easy peasy.

==8. Create 50 pillar pages on your site, optimized for your niche keywords==

Use Google Keyword Planner to identify some juicy niche keywords you really want to appear on google

Then just create those 1000+ words articles/pages, optimized. Keyword density, H1, H2, H3, pics with self descriptive names, Titles, ALts. Do it once, get benefits long time.

==9. Use plugin to automatically change the jpg and png to webp or avif==

No matter how well optimized are your uploaded images, you can further optimize them, to get extra points in Google Page Speed. Use “WebP Express”.

==10. Change the theme name to NOT be the default one==

This is a security risk that I see it all the time. People by themes from ThemeForest or similar, they install the theme directly on the server. And then, every hacker on the planet can see in your site public code the folder name that is not changed.

So, if that theme will be compromised, your site just tell the hackers “please hack me”. Just change the folder name.

==11. Use Hotjar==

You create a free account, they give you a small html code, you copy-paste it in your site header.

Then, you just look what users are doing on your website. Really eye-openers. Otherwise, you’ll just guess blindly if your site is good or not, why people don’t convert, why are they staying so few seconds on some pages.

This is just like you are from CIA, spying over the user shoulder what they are doing.

That’s it.

If you want 5 more extra steps, please tell me through a small comment “I want more” and we’ll send them via DM.